Real estate branding

Make your real estate business stand out with great branding

Real estate website design
Real estate branding business cards

What will make your real estate brand stand out among a sea of sameness and similar expectations? Is it possible to balance real estate marketing and great design? With our help, you can steer clear of traditional real estate marketing by focusing on what makes you attractive to potential buyers and sellers. Consider the bigger picture and goals of your real estate agency or brokerage, then move ahead with a brand strategy and a design system that will position you in the best possible light amongst buyers and sellers.

Real Estate Branding Advertisements Billboard

What is Real Estate branding?

Brokerages and realtors use real estate branding to let their target audience know their mission, vision, and values.

Generally, a real estate brand’s main components consist of the name, logo, tagline, brand colours, the mission statement, and the overall design language.

Consumers identify with a great brand, and a great brand increases sales.

Real Estate Branding Services

Branding services


Brand Audit


Business Naming


Brand Strategy


Identity System


Campaign Development




Real Estate Signage


Content Development




Marketing Collateral


Website Design

Featured Work

Real estate branding business cards

Bolton Group

Coral Realty

Tsuji Group

OLV Developments

Real estate ad poster design

Metropolitan Realty

Real estate office branding

25 Liberty

How to brand your real estate business

We start by looking at key players and peers to explore the world your real estate brand will live in. Your business paints a picture of where things are going and where the design and marketing limits must be adjusted.

It isn’t easy to push boundaries and create unique real estate designs if you’re not aware of what the space you’re looking to compete in has to offer.

Once we’ve identified the benchmarks in terms of design, positioning, social awareness, consumer knowledge and expectations, we can start developing strategies and design systems that elevate your real estate brand from playing the same field to knocking it out of the park.

Real Estate presentation design
The local competition for real estate is apparent. Everywhere you turn there is a realtor selling their services. I understood that to stand out I needed to hire an expert that could provide me with a stand-out consistent brand. Jackson Wynne beyond delivered. Paul and his team listened and enhanced my ideas then brought them to life with great insight and advice!
Jeff Tsuji
Tsuji Group
branding toronto

Real estate logo and visual identity

Every interaction you have with your audience should reflect the relationship that you have with your brand.

Businesses in the real estate sector should strive for memorability, clarity and uniqueness in their branding. Logos for real estate companies often depict sloping roofs and square windows suspended in abstract space or stacked in clusters with no apparent logic. Their ubiquitous nature, their monotony, and the fact that they are such generic brand marks make them highly unattractive. What other ideas are there beyond houses, skyscrapers, and rooftops? That’s where we come in to help define the unexpected.

Real estate brand strategy and positioning

Brand strategy and positioning should drive most of your business decisions, so it’s worth taking the time to do this right. 

In real estate, standing out from the competition means sending a powerful message about what you do and how you’re unique. If you want to move forward with new slogans, print mailers, or website copy, we must take a quantitative and qualitative look at who we are. If you don’t describe your target market and value clearly and concisely, it will be nearly impossible to keep your brand consistent across your website and marketing collateral. An inconsistent brand is ineffective.

Real Estate Branding Brochure
Real estate website design

Real estate digital website design

Premium, lifestyle-websites for realtors

We enhance all of the traits that make you an expert in the real estate industry with our Real Estate Websites. Using brand-aligned imagery, personalized content and an interactive website, we help you convince your potential clients to choose you over anyone else as their realtor. 

Need to integrate with a Real Estate app or CRM? No problem. We can provide design assets for any Real Estate website system or integrate plugins in our WordPress-built real estate websites.

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Brand Builder

Choose a plan that’s right for you. One-time fixed price or monthly.

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Assess your current position and tools to craft a proper plan


  • Discovery session
  • Stake holder interviews 
  • Summary of findings 
  • Strategy planning
  • Next Steps


A one-time, fixed-price package perfect to jumpstart things

Available items:

  • Identity
  • Stationery
  • Presentations
  • Social Media
  • WordPress Website


Monthly plans for those with  ongoing design & web needs

What’s included:

  • Up to 20 hours per month
  • Dedicated project manager
  • Design requests
  • Maintenance
  • Support

Book a call

Not sure what’s right for you? Let us help you and walkthrough options together

Have a question?

Can’t find what you’re looking for? Read our FAQ section below

We offer customized plans based on your needs. Depending on the ask it may adjust the price, or it can be swapped out for something else that might normally be standard.

For our fixed price plans the scope is defined. Typically we accommodate one major revision and one minor revision on projects.

For monthly plans, we accept requests one at a time for up to 20 hours. Your monthly plan can be adjusted upwards as needed based on usage over time and shifting needs.

We always strive towards happy clients and will do our best to accommodate until you are satisfied.

We’re a company based in Toronto working remotely across the world with clients, partners and collaborating agencies. You will be working with a dedicated manager with senior leadership is involved on every project.

We have a standard contract in place that represents both parties interests.

We currently offer services for WordPress websites.
We do not offer web hosting but will offer recommendations on providers.

We offer design, content and general website maintenance.

When it comes to specific I.T. troubleshooting such as server administration and email support we defer to third-parties who are better suited to assist.

Yes. Monthly agreements have a minimum commitment period of 6 months to reserve our time to dedicate to serving our clients and workload. If you ever wish to cancel you must provide one month notice and it will be processed accordingly.

It all starts with a conversation

Get in touch for a no-commitment, free consultation to discuss your project needs

Position your real estate business for success. Get all of your ducks in a row with our branding system.