Toronto Design Agency
We’re an independent design agency working on creative projects with partners and clients across North America
Our North Star
For the long haul
We’re not here to make a quick buck. We work with our partners and clients on projects we truly believe in building long-term relationships.
Critical thinking and sound business decision-making are fundamental for guided creative and successfully launches time after time.
Covering the gamut
Our service offering goes the distance in creative solutions, design, content and online work, ensuring we can maintain consistency wherever your brand lives.
We have a dedicated core team with additional partners based on the project’s needs that are carefully selected, vetted and proven as experts in their own right.
People over profits
Say no to burnout. A healthy, happy team is a productive and creative team. Work/life balance with realistic timelines is crucial for all to thrive.
Not your grandpa’s agency
The traditional approach to creative design services leaves a lot to be desired. We believe there is a better way to satisfy and scale demand.
As a renaissance man, Paul takes an interest in several verticals
This vast scope of knowledge makes him an asset when working with businesses providing insights that help lead the changes needed to succeed
Working with SME’s and publicly traded corporations both locally and abroad, Paul brings a unique perspective to projects that span creative and technical expertise. Understanding the needs of a business and balancing on-trend design with an approach that leaves clients feeling comfortable and confident in any situation
CO-FOUNDER, DIGITAL DIRECTOR
The intersection of creativity and the digital world in which we live.
Jack offers a unique perspective into projects that range from design direction to technical web production
A background in Illustration provides a rich toolkit for creative services that requires a keen eye for detail. Beyond art, his distinct passion for getting companies up-to-date with their digital presence shines through. As a connoisseur of finely crafted goods, he is always looking at the landscape of the collective conscious looking to improve what we have today and thinking ahead about what’s next for tomorrow.
Alfonso RamosCreative Lead
Chris AtchisonContent Lead
It all started back in
2006 with a meeting
of the minds
Before there was Jackson Wynne there was a company led by Paul called Lucid Design founded in Oakville, Ontario. Helping local businesses with their graphic design and website needs learning by trade.
A college internship with Jack provided the right environment for the application of creative work in new and challenging ways in the context of commerce.
Staying small and humble, adapting over the years eventually landing in Liberty Village, Toronto and beyond. The rest they say, is history.
How we work
There is no one-trick-pony or smoking gun when it comes to your project. We’ve refined our process over 20+ years into a tried and true format that works. While no two organizations are the same, we apply a guiding set of principles that deliver results.
Interviewing stakeholders and customers establish a brand baseline and where things are headed. A visual audit of your industry and competitors establishes the benchmark. From there, we know where to aim.
Your design solution accounts for all the pieces that a recognized brand needs to look, sound, and feel unique. We create a system that is as natural as it should be – authentic, accurate, and consistent.
Whether you’re reintroducing yourself to the world or launching a new website (or all of the above), we’re here to see the vision through from start to finish and make sure that your critical brand touchpoints are reflected.
After we’ve built your brand and put it out there it’s important to assess how it’s been received and how everything is working together to achieve your goals. We may find it’s hitting the right mark or needs refinement in some areas.
We don’t believe anything is really truly “done”. Shipped is oftentimes better than perfect. Whether it’s aligning your marketing material or taking a phased approach, we need to revisit areas for improvement so that we can make sure everything is at the level it needs to be.
You probably have ongoing work that needs attention to ensure your existing marketing material is consistent. Whether it’s your website, newsletter or socials. As needed we repeat the process for any other brand, subbrand or project that’s next.
What we’re up to
in the community
We feel it’s essential to give back. We’ve donated to several causes near and dear to us, from planting trees to contributing to the local food bank to those in need and more. We care about our local and international environment.
Over the years we’ve donated our time and services to select companies. It’s a good start and we do our best to make a difference every year.