The Underground

York University's campus restaurant

The Underground lives in the heart of Toronto’s York University at the Student Centre. Jackson Wynne was hired to rebrand the 25-year-old non-profit, student-run restaurant business.

Everything from renaming consideration to menus, signage, window graphics and the website was rethought, redesigned and then some. With lots of food options on campus, the updated Underground is repositioned as the go-to campus kitchen destination – it’s going down at the Underground!

Our Services





Jackson Wynne provided us with all of the tools we needed to revitalize our restaurant business. Their team worked closely with ours to ensure a successful launch and roll-out across campus. Our profits have nearly doubled since the rebranding, but more importantly, our customers continue to return for the great food and atmosphere!

Jennifer Muir