ShotCo needed to capture the customer who lives a fast-paced lifestyle, has seen it all before and has little time to fuss over the details. ShotCo provides functional juice shots that complement a daily routine.
An iconic monogram represents the short burst in size and nutrition provided by the product, becoming a mark to be used throughout all material.
The logotype is simple, clean for ease of legibility and instant recognition.
Working with smaller packaging poses a few challenges. How do you get any presence? Without a lot of room to work with, you need to stand out in other ways. Strong, bold messaging and vibrant colour adds a unique, fresh look for a modern take on alternative juice packaging. Designs for 6-pack boxes and in-store promotions direct to the consumer were produced.
The brand lives in multiple scenarios in print and web. From tradeshows to promotions, there needed to be a consistent set of elements that would work together as a visual system cross-channel. Jackson Wynne extended the visual language for the Shopify eCommerce website selling subscriptions direct to consumer.