Outline Financial

Outline Financial approached Jackson Wynne to help come up with a comprehensive corporate brand design. Offering mortgages and insurance to customers throughout the city, they needed a brand that speaks to the modern consumer.

Working with a simple name and determining hierarchy is critical. Leading with “outline,” we were able to develop a modern solution creating an integrated mark into the identity. The “outline” arch piece is diverse, allowing for colour change and bold pattern shapes for a dynamic logo system.

Our Services

Naming

Identity

Collateral

Website

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outline.ca

I tend to be a hands-on type of guy. In a past life, I was a brand designer but I needed someone who could see the vision through to execute the vision. Needless to say Jackson Wynne delivered.

Jason Lang

Co-Owner

Kiss the Cook

Kiss the Cook Catering came to Jackson Wynne for a rebrand of their business. From their logo to their print collateral, website and everything in between.

Looking at all touch-points for the business, we were able to produce a creative refresh of their existing material, building on what was already there.

With Jackson Wynne’s help, repositioning the business to stay competitive was successful, and they are still reaping the benefits today.

Our Services

Identity

Collateral

Website

I can’t recommend Jackson Wynne enough. They helped bring my business to the forefront of local Toronto catering companies. With an iconic brand and a website that works 24/7 for me, I couldn’t be happier.

Fia Pagnello

Owner

Dolce Lighting

Dolce Lighting is an innovative new retail location for homeowners, builders, architects, and interior designers to find inspiration. Jackson Wynne created a brand from scratch to help their retail business hit the ground running.

Dolce Lighting required a transitional solution that was both classic and modern. Putting together a serif logotype with an icon that is representational of a geometric Edison filament. The goal was to take a back seat and let the content shine brightly.

Our Services

Identity

Collateral

7 Enoteca

Not your average restaurant, not your average customer. With leather marbled surfaces, pony hair on the bar façade, and Tuscan plastered ceilings, you know there is a level of investment that has not gone unnoticed.

Jackson Wynne was commissioned to capture this environment’s look and feel and translate it into a distinct brand.

Working with the owners to develop a sophisticated brand to work with the authentically modern Italian experience.

Our Services

Identity

Collateral

Website

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the7.ca

Working with Jackson Wynne inspires our team and compliments the process, helping us realize our vision.

Brayan Stoyanov

Industrial Designer

ShotCo

Jackson Wynne worked with New York-based ShotCo on an exciting new venture, including branding, identity, packaging and consulting.

Bright, cheerful packaging makes an impact for a fun and energetic vibe. Juice Shots provide a light, portable and nutritious shot for those consumers on the go or who need a quick fix or a good mix.

Our Services

Identity

Packaging

Collateral

Website

Jackson Wynne helped us realize our vision by creating a modern, edgy brand that speaks to our consumer – the complete package for us. Bringing our product to life with bold design and making sure we hit all the right touchpoints was critical for us, launching on point on every front.

Rohan Kapoor

Co-Owner

Gertex

Gertex is a leading accessory company that produces apparel for private label, licenses and their own in-house brands across North America.

For over 60 years they have been a trusted supplier of hosiery, headwear and on-trend fashion accessories. Based in Toronto, their business has a global appeal. Their identity was overdue for a rebrand and fresh look online.

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gertex.com

ELXR Juice Lab

ELXR Juice Lab came to Jackson Wynne with its brand new original & organic cold-pressed juice company based in Toronto. In a fast-growing industry, ELXR needed something fresh to stand apart from the competition.

Building a business from the ground up is a large undertaking but nothing Jackson Wynne is unfamiliar with. Providing an identity, packaging, stationery design, and website – everything needed to hit the ground running. To good juice and good health – bottoms up!

Our Services

Identity

Packaging

Collateral

Website

eCommerce

Underground

The Underground lives in the heart of Toronto’s York University at the Student Centre. Jackson Wynne was hired to rebrand the 25-year-old non-profit, student-run restaurant business.

Everything from renaming consideration to menus, signage, window graphics and the website was rethought, redesigned and then some. With lots of food options on campus, the updated Underground is repositioned as the go-to campus kitchen destination – it’s going down at the Underground!

Our Services

Identity

Collateral

Environmental

Website

Jackson Wynne provided us with all of the tools we needed to revitalize our restaurant business. Their team worked closely with ours to ensure a successful launch and roll-out across campus. Our profits have nearly doubled since the rebranding, but more importantly, our customers continue to return for the great food and atmosphere!

Jennifer Muir

YUSC