Mortgages, Insurance and Advice

An alternative brand for the alternative lender

Outline Financial approached Jackson Wynne to help come up with a comprehensive corporate brand design. Offering mortgages and insurance to customers throughout the city, they needed a brand that speaks to the modern consumer.

Working with a simple name and determining hierarchy is critical. Leading with “outline,” we were able to develop a modern solution creating an integrated mark into the identity. The “outline” arch piece is diverse, allowing for colour change and bold pattern shapes for a dynamic logo system.

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I tend to be a hands-on type of guy. In a past life, I was a brand designer but I needed someone who could see the vision through to execute the vision. Needless to say Jackson Wynne delivered.

Jason Lang