Shining a light on retail
Dolce Lighting is an innovative new retail location for homeowners, builders, architects, and interior designers to find inspiration. Jackson Wynne created a brand from scratch to help their retail business hit the ground running.
Dolce Lighting required a transitional solution that was both classic and modern. Putting together a serif logotype with an icon that is representational of a geometric Edison filament. The goal was to take a back seat and let the content shine brightly.