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GRAF Canada Hockey Website

GRAF was in need of a new online presence and came to Jackson Wynne for a complete website redesign. Designing a better user experience for the customer was key to ensure products and information is readily accessible.

Working with GRAF Canada as a digital design partner, Jackson Wynne recently launched their new website:


"Working closely with GRAF, Jackson Wynne designed a diverse digital platform to promote the latest products, while building a comprehensive system that helps both the customer and dealers find what they need. With a robust content management system, GRAF has all the tools needed to manage and extend their marketing efforts online. Using the latest in web technology, GRAF is now more accessible than ever." Read the full press release


The complete picture. A new platform, a new look - from endorsements to new products. The product catalogue system provides detailed information to ensure customers are well informed before finding their closest GRAF dealer. Extending the experience, 360 photography was utilized to enhance the product discovery matching the 360 and 3D Fit of GRAF products.


Technology is an important factor in the development of GRAF products, so we built an interactive experience to immerse the user to help better inform the work that goes into the latest product technology.


Having content available for tablet & mobile was a must. The website is responsive down to mobile, where an optimized version of the website loads for smartphone users.

Working with the GRAF team and collaborators was a pleasure. We look forward to building and growing GRAF's brand online. Look out for more in the near future.

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Jack Shepherd
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Jack Shepherd

Co-founder, Partner and Design Director at Jackson Wynne

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