Colour trends are a big deal in the design and fashion world. It can determine big moves in commerce that trickles down to everything from the colour of your mug to the colour of your next website promotion. But just as fast trends come, they can go and often in an endless cycle. Colour trends are useful because they can help inspire a theme or direction for a brand to follow from; if only for a short-term campaign.
"Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony."
PANTONE 17-5641 Emerald, a lively, radiant, lush green, is the Color of the Year for 2013.
Let me preface by stating that we are in no way sponsored by Pantone, but we use their products and are enthusiasts. Pantone is a major player as a "go to" colour brand in the design and print industry. They've done a great job at positioning themselves as an internationally recognized brand offering everything from colour swatches for printing, to designer toothbrushes and home decor products.
My pantone mug in the wild:
The colour of this mug is actually close to last years feature.
What's the point?
Trend forecasters and designers use information like this all the time for on trend colour selections and direction in campaigns. What is hot today might not be hot tomorrow, but it's good to be in the know. A colour trend might not apply all the time, feel free to break the mold - but it's good to have on hand. Even just for inspiration.
Go check it out on the official Pantone website for yourself!
As of publishing this article Pantone's website could use a lot of work. There might be a different conversation to have in 2014 if there hasn't been any progress.
What do you think about this colour of the year?