Jackson Wynne was hired to redesign www.MyWineCanada.com for the Magento eCommerce platform. Beyond core page updates, key areas were rethought and redesigned from scratch. Wine subscriptions were a major area of focus. An advanced search interface was designed for easy search and filtering by region, vintage and price. Everything came together with a modern update for their growing customer base. Responsive design was included for mobile and tablet shopping.
The new look and feel of the brand online is more approachable and functional with a lot of added features and is overall a more enjoyable shopping experience. The website was successfully launched in September, 2015 – so it’s early days yet. Further considerations and testing will be explored to refine critical areas.