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Travel Branding and Identity Design

Twil Travel

Branding Identity Stationery Web Design

TWIL Travel is a boutique travel consultancy. Positioned as a high-end leading advisor, clients get the perks of having an agent that provides exclusive deals you can’t find anywhere else. As a branding exercise, we’re taking trips and tourism to the next level. Identity, stationery, print collateral, presentation and document material, design services were fully utilized for a successful launch in a competitive marketplace.

Identity

TWIL Travel is a unique brand that required a unique identity.

The business name has a modified version of “twill”. The idea was to translate a woven, customized travel experience and create an identifiable mark that parallel’s this. An iconic “T” pattern creates a unique look for a consultancy looking to stand out from the crowd.

Modern sans-serif type and logo lockups provide a diverse identity system for print and digital applications.

Branding

The brand as a whole needed to lead presentations, stationery, print material and live in digital applications including mobile and web. Simple, yet elegant design elements, brand colour and pattern tie everything together for a sophisticated platform ready to go to market. Presenting well for clients and marketing needs, TWIL is a brand that offers leading design and brand recognition for years to come in the local Toronto travel space.

Website

The TWIL website was designed for the Squarespace content management system for ease of updating. Modifying an existing template enabled a quick-to-market launch. The standardized layout and features present the information in an easy to follow way, capturing the spirit of travel while leading the customer to get in touch and start their next adventure.