TWIL Travel is a unique brand that required a unique identity.
The business name has a modified version of “twill”. The idea was to translate a woven, customized travel experience and create an identifiable mark that parallel’s this. An iconic “T” pattern creates a unique look for a consultancy looking to stand out from the crowd.
Modern sans-serif type and logo lockups provide a diverse identity system for print and digital applications.
“Having the right look for my luxury travel agency was essential in creating a brand for the discerning clientele demanding a certain presence. I’m very happy with the work that was done that has built a platform I can run with and I’m confident going to market. Absolutely nailed it.”
The brand as a whole needed to lead presentations, stationery, print material and live in digital applications including mobile and web. Simple, yet elegant design elements, brand colour and pattern tie everything together for a sophisticated platform ready to go to market. Presenting well for clients and marketing needs, TWIL is a brand that offers leading design and brand recognition for years to come in the local Toronto travel space.
The TWIL website was designed for the Squarespace content management system for ease of updating. Modifying an existing template enabled a quick-to-market launch. The standardized layout and features present the information in an easy to follow way, capturing the spirit of travel while leading the customer to get in touch and start their next adventure.