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Identity Web Design eCommerce

Snugabye is a full-range children’s clothing and accessories brand. Designed for parents and their little ones, from soft sleepwear to fun prints for every adventure. Selling in Canada and the USA, with orders internationally – Snugabye needed a brand refresh and eCommerce system to handle growing demand.


What’s more iconic than a child’s soft plush teddy bear? The logotype is a simple, fun and playful combination of lowercase letterforms to accompany the mark. Encapsulating what the brand stands for in terms of speaking perfectly to comfort and parents that appreciate fashion-forward apparel for their children.

eCommerce Website

Working closely with social media manager Jenny Kim as the driving force, we collaborated to bring everything together. Reshooting product photography to ensure the images were consistent, they came together internally and executed everything beautifully with the resources they already have. Careful consideration was made on the homepage and product pages.


The rebrand positions Snugabye as a leader in their space and reflects the level of quality that the customer expects to get from a baby apparel company. The Shopify eCommerce website provides all of the tools their in-house teams need to effectively manage, market and merchandise product to promote and sell successfully online.