Up in smokeless? Jockeying for top position in the UK electronic cigarette market, Jackson Wynne was contacted to refresh the brand and package design to put SKYCIG leaps ahead of its competitors. The investment paid off and JW was soon sprinting design initiatives for a European expansion. Everything from packaging and POS, to instruction and sales aids were designed.
Jackson Wynne developed packaging for several product lines from disposable, to the semi-permanent paper kit and a redesign of their existing complete, rechargeable kit. Each product had it’s own unique use a with slight variations and numerous flavours to balance. Multiple shelf and display ready formats were required for POS and retail environments.
Jackson Wynne played a key role in the design direction, campaigns, helping the front end and back end of the business with any material needed to help drive customers towards a purchase decision.
Involvement came at a pivotal time before large expansions and transitions helping the brand grow, becoming the most popular e-cig brand in the UK. Skycig has since been acquired by Lorillard, joining the Blu brand.