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Branding Identity Packaging Website

Jackson Wynne worked with New York based ShotCo on an exciting new venture including branding, identity, packaging and consulting.

Bright, cheerful packaging makes an impact for a fun and energetic vibe. Juice Shots provide a light, portable and nutritious shot for those consumers on the go or who need a quick fix or a good mix.


ShotCo needed to capture the customer who lives a fast-paced lifestyle, has seen it all before and has little time to fuss over the details. ShotCo provides functional juice shots that complement a daily routine.

An iconic monogram represents the short burst in size and nutrition provided by the product, becoming a mark to be used throughout all material.

The logotype is simple, clean for ease of legibility and instant recognition.


Working with smaller packaging poses a few challenges. How do you get any presence? Without a lot of room to work with, you need to stand out in other ways. Strong, bold messaging and vibrant colour adds a unique, fresh look for a modern take on alternative juice packaging. Designs for 6-pack boxes and in-store promotions direct to the consumer were produced.

“Jackson Wynne helped realize our vision by creating a modern, edgy brand that speaks to our consumer - the complete package for us. Bringing our product to life with bold design and making sure we hit all the right touchpoint was critical for us launching on point on every front.”

Rohan Kapoor

Brand Applications

The brand lives in multiple scenarios in print and web. From tradeshows to promotions, there needed to be a consistent set of elements that would work together as a visual system cross-channel. Jackson Wynne extended the visual language for the Shopify eCommerce website selling subscriptions direct to consumer.