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Primary Mediation

Identity Branding Website

Primary Mediation provides services for families. Looking out for the best interest of all parties involved – focusing on the needs of children first. The in-between for clients and the legal representatives, it was important to create a neutral, authoritative and yet approachable aesthetic to work as a brand.


A simple icon reveals a “1” for Primary as part of the “M” letter. The sans-serif type is modern and creates a bold, uniform system that works by itself or in combination with the icon as a system.


A website was created as part of the project to maintain brand continuity from the print material to information available online. As a point of contact and client in-take, pages were designed to answer questions and lead interested parties in taking the first step.