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Portuguese Chicken Guys

Identity Stationery Web Design Signage Apparel

Some of the best chicken you’ll find in Toronto. Portuguese Chicken Guys – quite a delicious mouthful; PCG for short. Jackson Wynne was delighted to have the opportunity to rebrand this restaurant staple in Little Portugal. From the new identity to signage, apparel and everything in between, this project was truly a complete branding project from head to talons. Red with hunger, let’s dig in.


A legendary story and friendship forms the brand narrative. We discussed where the business is headed and aimed to capture the goals of today and years down the line. After nearly 5 years, PCG has come full circle. With this rebrand we wanted to reintroduce the image in a fresh and iconic mark to apply across various applications. Working with patterns, colours and bold text treatments we made sure the logo worked with all design elements.

Print Design

The food is so great, it needed some supporting pieces to bring everything together. Designs included stationery, and menus for takeout and catering. We also developed in-store digital menus. Takeout bags to bring the goods home. Various designs were created for apparel including staff shirts, aprons, and hats.


Portuguese Chicken Guys is phasing in the new brand across all material in 2015. Be on the lookout for the re-introduction. In the mean time, stop by for a fantastic meal. We’ve heard rumours of a portuguese poutine.

When we decided to rebrand ourselves, we knew it wasn't going to be easy. Jackson Wynne delivered everything we needed and then some, giving us total peace of mind which was the greatest aspect of working with them. They were fantastic and really captured what we were looking for with a direction that we would never have come up with on our own. Now we're on our way to franchising and our new brand image is what's going to take us there.

Nelson Bonito