A legendary story and friendship forms the brand narrative. We discussed where the business is headed and aimed to capture the goals of today and years down the line. After nearly 5 years, PCG has come full circle. With this rebrand we wanted to reintroduce the image in a fresh and iconic mark to apply across various applications. Working with patterns, colours and bold text treatments we made sure the logo worked with all design elements.
The food is so great, it needed some supporting pieces to bring everything together. Designs included stationery, and menus for takeout and catering. We also developed in-store digital menus. Takeout bags to bring the goods home. Various designs were created for apparel including staff shirts, aprons, and hats.
Portuguese Chicken Guys is phasing in the new brand across all material in 2015. Be on the lookout for the re-introduction. In the mean time, stop by for a fantastic meal. We’ve heard rumours of a portuguese poutine.