Working with a simple name and determining hierarchy is critical. Leading with “outline” we were able to come up with a modern solution creating an integrated mark into the identity. The “outline” arch piece is diverse, allowing for colour change and bold pattern shapes for a dynamic logo system.
Jackson Wynne developed an over-arching theme that works well across print and ad campaigns. Design elements help bring together pieces that work. Not dependent on any one colour, the design transitions from one piece to another, while maintaining a baseline structure for consistency – never getting stale.
The average consumer spends 30-40% of their time on their mobile devices. A website that was fully capable, optimized and ready to go as needed providing the necessary information on the go.