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Marco Stefano

Identity Branding eCommerce

Oakville’s premiere salon enlisted Jackson Wynne to build on it’s identity, product positioning, and eCommerce development. What sets Marco Stefano apart from other salons? We would have to say it’s their focus. The trend of many salons adopting a day spa up sell, MARCO STEFANO sticks to their red carpet culture of “strictly hair and makeup”.


Taking their mantra and running with it, we designed a look fitting of Europe’s finest fashion houses. Clean minimalist design, monochrome black and white with pops of colour carry across product packaging and the online shop.


Seasonal campaign artwork and product catalogue keep things fresh. Post-production on photography is an art, depending on the quality of the photographs you’re starting with. In this case we found the best approach was to create product illustrations. We wanted consistency and a flawless, look each and every time.


Marco Stefano is an iconic, signature brand with their flagship Oakville location in the beautiful downtown Lakeshore strip. Customers know and love this boutique on the edge of fashion and trends. Products available and website support the refined image.