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M for Men

Naming Identity Print Design Website
www.mformen.com

Providing men in the Greater Toronto Area a one-stop-shop for looking sharp. From the initial idea by proprietor Patrizio Del Bianco, collections of Europe’s top trends are hand selected each season and pieced together to take men from traditional business attire straight through the evenings and weekend. Jackson Wynne helped establish, evolve the brand and grow the business.

Identity

In defining the name, several concepts were passed around until a consensus was found. “M” for Men. Not only in its literal English meaning or its retail offering. Synonymous with a place that understands a man’s plight when it comes to finding proper attire. Fresh ideas, current merchandise and over the top service – creating loyal clients.

Website

Fashion moves in fast cycles. Having up to date collections and information on the website was important. An editorial style is used to deliver the content in a quick and easy to follow format.

Paperless campaigns and a mobile optimized website gives M For Men a new platform to promote, grow and target an active audience. Integrated email campaigns remind customers of what’s going on.

Results

Mr. Del Bianco’s 40+ years of experience, married with several world-renowned vendors helped establish instant credibility and upon Jackson Wynne helping open M for Men’s doors over 10 years ago, business couldn’t be better. Fresh ideas, current merchandise and over the top service creating loyal clients and a faithful following.

"I often consult with Jackson Wynne and value them as a partner for key business decisions. They have helped keep me on my toes and modernize my business for the web."

Patrizio Del Bianco — Owner