arrow-right arrow_up_thick arrow_up_thick_round arrow_up_thin arrow_up_thin_round bars bars_cut cross facebook instagram jackson-wynne-logotype lens lens_minus lens_plus linkedin phonetic rss triangle_down triangle_right triangle_up twitter

Kiss the Cook

Identity Branding Website
kissthecookcatering.com

Kiss the Cook Catering came to Jackson Wynne for a rebrand of their business. From their logo to their print collateral, website and everything in between. Looking at all touch-points for the business, we were able to produce a creative refresh of their existing material, building on what was already there. With Jackson Wynne’s help, their efforts of repositioned the business to stay competitive.

Identity

Starting with an existing brand identity is always a challenge. To honour the legacy of an original logo and its evolution, we thought of new ways to present the “kiss” component that is simple, iconic, and should last them well for years to come. The icon, accompanied by a logotype is the core system used throughout.

Print Collateral

For something a little different, we opted for a square design for the business card that stands out from the standard, expected print pieces out there. It frames the icon perfect in a simple and effective way. Other supporting documents and print pieces were redesigned to match.

Website

The original website presence had an ageing infrastructure and was not performing well as it could – it needed to be rethought and rebuilt from scratch. Jackson Wynne provided a website experience that captured the essence of their brand, staying true to what they’re all about.

Performance, optimization and Search Engine Optimization (SEO) was implemented to ensure that leads increased new business inquiries across the board.