Starting with an existing brand identity is always a challenge. To honour the legacy of an original logo and its evolution, we thought of new ways to present the “kiss” component that is simple, iconic, and should last them well for years to come. The icon, accompanied by a logotype is the core system used throughout.
For something a little different, we opted for a square design for the business card that stands out from the standard, expected print pieces out there. It frames the icon perfect in a simple and effective way. Other supporting documents and print pieces were redesigned to match.
The original website presence had an ageing infrastructure and was not performing well as it could – it needed to be rethought and rebuilt from scratch. Jackson Wynne provided a website experience that captured the essence of their brand, staying true to what they’re all about.
Performance, optimization and Search Engine Optimization (SEO) was implemented to ensure that leads increased new business inquiries across the board.