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Great Northern

Web Design eCommerce

We’ve all heard of Americana, but what is Canadiana? When thinking of iconic Canadian fashion perhaps you think of the lumberjack or denim getups. Buffalo check, plaid, flannel, wool and cosy, warm apparel for those cold winters. Queue Great Northern Apparel that captures the spirit of outdoor Canadian fashion representing the true north, strong and proud.

eCommerce Website

Jackson Wynne worked with Great Northern to come up with a store that would showcase their collections and accessories in an effective way across Canada and the USA. Through women’s, men’s and kids product lines the website had to work across categories. Easy navigation and ordering encourage customers to follow through from start to check out.


Great Northern successfully relaunched their stores with a warm reception from wholesale accounts and direct to consumer accounts alike. Migrating from limited functionality on the Squarespace platform opened up a world of possibilities in terms of maximizing the capability of a focused eCommerce website.