Jackson Wynne worked with Great Northern to come up with a store that would showcase their collections and accessories in an effective way across Canada and the USA. Through women’s, men’s and kids product lines the website had to work across categories. Easy navigation and ordering encourage customers to follow through from start to check out.
Great Northern successfully relaunched their stores with a warm reception from wholesale accounts and direct to consumer accounts alike. Migrating from limited functionality on the Squarespace platform opened up a world of possibilities in terms of maximizing the capability of a focused eCommerce website.