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GRAF Hockey

Website Content Management System Interactive Design

Working closely with GRAF, Jackson Wynne designed a diverse digital platform to promote the latest products, while building a comprehensive system that helps both the customer and dealers find what they need. With a robust content management system, GRAF now has all the tools to manage and extend their marketing efforts online. Using the latest in web technology, GRAF is more accessible than ever.


Jackson Wynne transformed the legendary brand through building a complete online presence for desktop, tablet and mobile. A custom Content Management System (CMS) was built with an online catalogue and interactive sections to highlight featured product and technology, expanding on the GRAF story.

Interactive Design

Breaking down technology into a presentation format, there is a walk through for the customer to understand how GRAF products are put together. Jackson Wynne directed a 360° photoshoot to help give customers the full picture on skate products.


In 2013, Jackson Wynne helped GRAF successfully re-launch their website with the latest in technology and a strong digital presence, positioning them perfectly to re-introduce themselves in the market and to launch their latest product. Since re-launching, GRAF has changed management and shifted direction, working with local providers in Calgary.

"After a thorough development process, we believe our new site will not only engage customers in a new way but will educate them on science and technology we emphasize in all our products."

Joe Aitken - Marketing Manager