Jackson Wynne transformed the legendary brand through building a complete online presence for desktop, tablet and mobile. A custom Content Management System (CMS) was built with an online catalogue and interactive sections to highlight featured product and technology, expanding on the GRAF story.
Breaking down technology into a presentation format, there is a walk through for the customer to understand how GRAF products are put together. Jackson Wynne directed a 360° photoshoot to help give customers the full picture on skate products.
In 2013, Jackson Wynne helped GRAF successfully re-launch their website with the latest in technology and a strong digital presence, positioning them perfectly to re-introduce themselves in the market and to launch their latest product. Since re-launching, GRAF has changed management and shifted direction, working with local providers in Calgary.