Sometimes, a simple wordmark is all you need. With the focus of the project being on the digital experience as a whole, the logotype lent itself to the design hierarchy. Simple, subtle and showing movement – Jackson Wynne delivered a classic look for the sport industry.
A seamless digital experience was provided from mobile to desktop. A custom WordPress theme was developed from scratch that provides a dynamic CMS that is fully editable and does what the internal GoTri team needs to make updates on the fly on a daily basis.