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Identity Website is the go-to resource for triathletes in Ontario. Designed to be welcoming to newcomers into the sport, it’s an excellent base for swim, bike and run information. From getting started to learning more about upcoming races, coaches and clubs – this website covers it all.


Sometimes, a simple wordmark is all you need. With the focus of the project being on the digital experience as a whole, the logotype lent itself to the design hierarchy. Simple, subtle and showing movement – Jackson Wynne delivered a classic look for the sport industry.


A seamless digital experience was provided from mobile to desktop. A custom WordPress theme was developed from scratch that provides a dynamic CMS that is fully editable and does what the internal GoTri team needs to make updates on the fly on a daily basis.