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Gertex

Identity Website Stationery
gertex.com

Gertex is a leading accessory company that produces apparel for private label, licenses and their own in-house brands across North America. For over 60 years they have been a trusted supplier of hosiery, headwear and on-trend fashion accessories. Based in Toronto, their business has a global appeal. Their identity was overdue for a rebrand and fresh look online.

Identity

We produced an identity system to standardize the look and feel of their logo for use in print material, hang tags and their website. A simple logotype provided the refresh they needed to roll it out across several applications.

Results

The new website is more accessible providing them with more interest and reverse credibility. They are already receiving more inquiries online than ever before and they are able to easily update all aspects of their website making it a dream for their internal team’s ongoing needs. This provides them with a solid foundation to grow, expanding their digital reach. Gertex is positioned to attract new business and talent alike.