Sometimes, simple is best. Keeping everything in a minimal sophisticated treatment, it can be best to step out of the way to enhance the product and bring focus on what’s important. Elegant and modern, encompassing the entire image and what the company is achieving with it’s product in an architectural fashion is what it’s all about.
Jackson Wynne co-ordinated with architectural photographer Peter Fritz and art directed a photo shoot to capture the product in it’s best light. The photoshoot helped produce images for the website and product design stationary.
With Jackson Wynne’s help, the brand got noticed at trade shows, by the industry and interested parties. Gardenflame has since been acquired by an American company with rights to distribute product in Canada. The purchasing company liked the design direction so much that they have integrated the image into their brand.