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Identity Branding Art Direction

Located in Burlington, Ontario, Gardenflame came about through a love of Design, using cutting edge technology and materials. Gardenflame is involved in the design and manufacturing of numerous unique products since 1999. The product line consists of Concrete Fire Pits, Planters, Architectural and Décor pieces, Furniture and Wall Tiles that embody the highest levels of quality, design, craftsmanship, and materials. All Gardenflame products are made with pride, by hand in Canada by Canadian artisans.


Sometimes, simple is best. Keeping everything in a minimal sophisticated treatment, it can be best to step out of the way to enhance the product and bring focus on what’s important. Elegant and modern, encompassing the entire image and what the company is achieving with it’s product in an architectural fashion is what it’s all about.

Art Direction

Jackson Wynne co-ordinated with architectural photographer Peter Fritz and art directed a photo shoot to capture the product in it’s best light. The photoshoot helped produce images for the website and product design stationary.

“We came to Jackson Wynne with an idea that they took to new heights and vastly improved on. They tapped into what we were going after right away and really ‘got’ our product. Definitely exceeded expectations.”

Lorne Demerse, Owner


With Jackson Wynne’s help, the brand got noticed at trade shows, by the industry and interested parties. Gardenflame has since been acquired by an American company with rights to distribute product in Canada. The purchasing company liked the design direction so much that they have integrated the image into their brand.