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Identity Branding Website

Passion, inspiration and community. Primarily face to face fundraising partners, donorworx came to Jackson Wynne for a re-brand to position themselves with a refresh including a new identity, print material and website. Actively campaigning with energy and conviction, their team practices what they preach and are living the brand – making connections every day.


Donorworx needed a system that would capture the essence of what they’re all about. At their core, they are all about making connections and building relationships. World changers. We. What’s your Why? Focusing on the “W” mark with happy and colourful shades that overlap, the relationships that they make and the speech bubble representing conversations through face-to-face fundraising.


Built in WordPress, a customizable content management system allows the donorworx team to build campaigns and landing pages. Designed for mobile, the experience carries across various situations where a potential partner or future employee may access their website to learn more about what they’re all about.

“Our new image together with the website, marketing collateral and trade show booth, has enhanced the spirit and pride of the company and has given a sense of purpose thus increasing commitment and productivity.”

Roslyn Murray, Digital Communications


The donorworx rebrand has provided increased web traffic by 52% with page visits up 125%, including greater accessibility for mobile users. The updated image has increased interest in recruiting with more employee inquiries, and has also been recognized from several existing partners while generating interest in new business relationships.