arrow-right arrow_up_thick arrow_up_thick_round arrow_up_thin arrow_up_thin_round bars bars_cut cross facebook instagram jackson-wynne-logotype lens lens_minus lens_plus linkedin phonetic rss triangle_down triangle_right triangle_up twitter


Identity Branding Website

Strype came to Jackson Wynne with the desire to rebrand for a fresh look, starting with their logo. Assessing the local competition, we quickly realised the standardization of corporate legal websites was homogenous, fraught with gavels and generic stock photography. Coming up with a different approach sets Strype apart from the rest with an updated look and feel for their print/advertising campaign and online efforts.


Strype Injury Law is an established presence well known in the local legal landscape. With over 55 years of experience, they’ve built a long-term reputation for excellence. And their brand needed material to match that.

Enter the “S” Shield. Thinking of Strype as your personal defender, protecting you from injustice. As personal injury lawyers, Strype is looking out for those individuals who need a representative who will fight for their rights and deliver the best possible outcome.


The Strype rebrand included the overlying strategy with brand narrative, identity, stationery, advertising and their online presence. Pieces working together with specific campaign imagery and brand elements tie into all material creating a cohesive look and feel.

“Having a brand that speaks to the caliber of professional you’re working with, while speaking to the client in a respectful way was very important to us. Jackson Wynne delivered a rebrand that has brought us to the forefront of our industry positioning us a leader for our practice that has added brand equity, recognition and staying power for years to come.”

Jeffrey Strype, Lawyer

Web Design and Development

The rebrand doesn’t stop at the logo. Recognising the rebrand as a roll-out across all platforms, Jackson Wynne rebuilt the website from scratch using a customised WordPress content management system. Consolidating properties online for maximum effect, content strategy was implemented for ongoing efforts online. The brand transitions seamlessly through print and web for a consistent brand position in all material.


A successful relaunch and roll-out ensured the project hit all targets. Rebranding is no easy feat with a lot of moving parts. The final product produced a fresh look and feel for a reputable legacy law firm. Standing tall above the competition, Strype is set to reintroduce itself to the Toronto market.