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Ashley Lane

Identity Branding Website eCommerce

Modern / Chic / Edgy Jewelry. Unique pieces that are on trend and fashionable, perfect accessories for women looking for that special touch. From necklaces, to earrings, bracelets and rings. Jackson Wynne helped build the brand from scratch with talented up and coming Canadian Jewelry designer Ashley Lane.


Keeping the logotype clean and modern, a simple treatment combines a classic serif with a modern sans-serif for a subtle contrast. Fairly new to the space, Ashley needed a solid brand to run with that was both timeless and elegant. Complimenting the product and working well in stationary and packaging, black and white tones work across all material.


With Shopify as the platform, the website uses a customized a theme to work with the brand direction and highlight product. Art Direction and photoshopping was utilized to get the right effect for every photograph. A minimal interface encourages a smooth shopping experience with little distraction, allowing the focus to be on the product.


Working with excellent product, Jackson Wynne helped establish a cohesive brand image and direction complete with an eCommerce shopping experience. Ashley Lane has experienced a boost in sales and followers online, as well as numerous press articles for her product and new website.