Packaging design is an extension of your business. Create a memorable experience for your customer and stand out.
Jackson Wynne Brand Consultants is a Toronto-based brand consultancy that creates customized packaging design solutions that suit your organization’s unique branding needs.
Importance of Packaging
Think of the most iconic consumer products in history, from the iPhone to bottles of Coca-Cola. Each one is defined not only by what it does or how it tastes, but the very package in which it’s delivered. Packaging design is a crucial aspect of any branding exercise.
Your brand, packaged
As defined by Wikipedia: “Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries, it is fully integrated into government, business, institutional, industrial, and personal use.”
Package Design Process
At Jackson Wynne Brand Consultants, our comprehensive package design process starts by understanding your organization’s brand objectives and business goals. Our work is guided by answers to these important questions: What does that packaging need to convey? What emotional reaction should it elicit across your target market? How will your customers interact and engage with your product? What should the package say about your business? Most importantly, how can that box, bag, bottle—or whatever form the packaging takes—position your brand for growth and success?
“Jackson Wynne helped realize our vision by creating a modern, edgy brand that speaks to our consumer - the complete package for us. Bringing our product to life with bold design and making sure we hit all the right touchpoint was critical for us launching on point on every front.”Rohan Kapoor - Co-owner, ShotCo juice shots